Aarde Website Launch

Aarde Website Launch

Client

Aarde Construction Ltd.

Client

Aarde Construction Ltd.

Client

Aarde Construction Ltd.

Type

Website Design

Type

Website Design

Type

Website Design

Year

2024

Year

2024

Year

2024

Location

Kingston, ON

Location

Kingston, ON

Location

Kingston, ON

Services

Website design, Quote Form

Services

Website design, Quote Form

Services

Website design, Quote Form

Status

Complete

Status

Complete

Status

Complete

From the Ground Up: Aarde’s Digital Foundation

Aarde Construction Ltd. is a trusted local builder known for their hands-on approach, craftsmanship, and strong client relationships. While they’ve earned a solid reputation through word of mouth, they lacked a centralized digital presence. As their long-time media partners, Aarde turned to us to build their very first website and bring their brand online with intention, clarity, and trust.

🧱 Key Details

  • First-ever website for a well-established construction company

  • Designed to showcase services, project work, and contact funnel

  • Built for mobile-first experience

  • Emphasis on easy navigation and self-editable structure

  • Tied to brand story: family-owned, reputation-built, quality-first

🎨 Design Approach

We focused on clean design, real project imagery, and natural language copywriting to reflect Aarde’s straightforward, no-nonsense style. Using Wix Studio, we built a site that’s easy to maintain in-house — allowing their team to update photos, text, and even testimonials without needing a developer.

Key Features:

  • Visual project gallery to highlight past builds

  • Services section clearly outlining what they offer

  • Integrated contact form with direct lead routing

  • On-brand color palette and typography for consistency

  • SEO-optimized pages for organic discoverability

🧭 Execution

  • Conducted kickoff discovery session with the Aarde team

  • Created a content map and sitemap from scratch

  • Sourced and curated existing visual assets from our content archive

  • Wrote fresh, SEO-friendly copy tailored to their voice

  • Built and QA’d the site for all screen sizes

  • Trained the team on how to use and update the site


"We’ve worked with BuildXMedia for years on photos and videos — the website was the natural next step. It came out exactly how we wanted. Simple, professional, and easy for our clients to navigate."

Josh Dornekamp

Josh Dornekamp

Owner

Owner

🚀 Results

  • Aarde now has a strong online footprint that supports client trust and lead generation

  • The site is used as a portfolio during client consultations

  • Increased inquiries via the new contact funnel

  • Ongoing analytics show steady traffic growth and longer visit durations

  • Set foundation for future digital marketing efforts (ads, email, SEO)

Project shots

Project shots

Project shots

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