Aarde Website Launch
From the Ground Up: Aarde’s Digital Foundation
Aarde Construction Ltd. is a trusted local builder known for their hands-on approach, craftsmanship, and strong client relationships. While they’ve earned a solid reputation through word of mouth, they lacked a centralized digital presence. As their long-time media partners, Aarde turned to us to build their very first website and bring their brand online with intention, clarity, and trust.
🧱 Key Details
First-ever website for a well-established construction company
Designed to showcase services, project work, and contact funnel
Built for mobile-first experience
Emphasis on easy navigation and self-editable structure
Tied to brand story: family-owned, reputation-built, quality-first
🎨 Design Approach
We focused on clean design, real project imagery, and natural language copywriting to reflect Aarde’s straightforward, no-nonsense style. Using Wix Studio, we built a site that’s easy to maintain in-house — allowing their team to update photos, text, and even testimonials without needing a developer.
Key Features:
Visual project gallery to highlight past builds
Services section clearly outlining what they offer
Integrated contact form with direct lead routing
On-brand color palette and typography for consistency
SEO-optimized pages for organic discoverability
🧭 Execution
Conducted kickoff discovery session with the Aarde team
Created a content map and sitemap from scratch
Sourced and curated existing visual assets from our content archive
Wrote fresh, SEO-friendly copy tailored to their voice
Built and QA’d the site for all screen sizes
Trained the team on how to use and update the site
"We’ve worked with BuildXMedia for years on photos and videos — the website was the natural next step. It came out exactly how we wanted. Simple, professional, and easy for our clients to navigate."
🚀 Results
Aarde now has a strong online footprint that supports client trust and lead generation
The site is used as a portfolio during client consultations
Increased inquiries via the new contact funnel
Ongoing analytics show steady traffic growth and longer visit durations
Set foundation for future digital marketing efforts (ads, email, SEO)