Aarde Website Launch

Aarde Website Launch

Client

Aarde Construction Ltd.

Type

Website Design

Year

2024

Location

Kingston, ON

Services

Website design, Quote Form

Status

Complete

From the Ground Up: Aarde’s Digital Foundation

Aarde Construction Ltd. is a trusted local builder known for their hands-on approach, craftsmanship, and strong client relationships. While they’ve earned a solid reputation through word of mouth, they lacked a centralized digital presence. As their long-time media partners, Aarde turned to us to build their very first website and bring their brand online with intention, clarity, and trust.

🧱 Key Details

  • First-ever website for a well-established construction company

  • Designed to showcase services, project work, and contact funnel

  • Built for mobile-first experience

  • Emphasis on easy navigation and self-editable structure

  • Tied to brand story: family-owned, reputation-built, quality-first

🎨 Design Approach

We focused on clean design, real project imagery, and natural language copywriting to reflect Aarde’s straightforward, no-nonsense style. Using Wix Studio, we built a site that’s easy to maintain in-house — allowing their team to update photos, text, and even testimonials without needing a developer.

Key Features:

  • Visual project gallery to highlight past builds

  • Services section clearly outlining what they offer

  • Integrated contact form with direct lead routing

  • On-brand color palette and typography for consistency

  • SEO-optimized pages for organic discoverability

🧭 Execution

  • Conducted kickoff discovery session with the Aarde team

  • Created a content map and sitemap from scratch

  • Sourced and curated existing visual assets from our content archive

  • Wrote fresh, SEO-friendly copy tailored to their voice

  • Built and QA’d the site for all screen sizes

  • Trained the team on how to use and update the site


"We’ve worked with BuildXMedia for years on photos and videos — the website was the natural next step. It came out exactly how we wanted. Simple, professional, and easy for our clients to navigate."

Josh Dornekamp

Josh Dornekamp

Owner

Owner

🚀 Results

  • Aarde now has a strong online footprint that supports client trust and lead generation

  • The site is used as a portfolio during client consultations

  • Increased inquiries via the new contact funnel

  • Ongoing analytics show steady traffic growth and longer visit durations

  • Set foundation for future digital marketing efforts (ads, email, SEO)

Project shots

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